I had to decide what sort of questions I planned to ask within my survey, qualitive or quantitive. I choose to do a mix of both so I can get feedback from the written answers in order to develop my video even further. However, the quantitive answers such as rating the micro-features on a scale of 1-5 were also very helpful as I could see specifically one features needed improving and which were fine.
I posted my video around using the social networking site Facebook which allowed me to post both the link of the video and the survey either on individual messages or to my profile. I sent it to those within my target audience being between the ages of 15-25 and those that the music would hopefully appeal to. One problem with this was that not a lot of people I asked did listen to Kodaline and therefore it may not have appealed directly to them.
Once I had collected all of my data, Survey Monkey puts all of the data into charts and tables so I could analyse it closely. This allowed me to distinguish the different results and get an overall feel of what people thought of the video both as a whole and also for individual aspects such as camera, lighting, mise-en-scene etc. Other problems I found with my data was a lot of people I asked were media studies students themselves so this gave me a slightly biased opinion of the video as they were potentially looking at it from a different perspective that a non-media student would have. Also, I think I should have asked more people as I got 26 responses. This would've given me an overall clearer response.
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