Construction of video

premierecam from Clare Hanington on Vimeo.

I decided to create this video using the software CamStudio. This software allows you to screen capture moving image; I decided to record myself editing the video and the adjustment layers. I slowed down all of the footage by 50% as shown at the beginning. You can then see me adjusting the layers to create the correct saturated colour I wanted; bringing the saturation down to 48% and the brightness by 20%

Music Video Draft

Music Video Final from Haydon Media on Vimeo.


This will be my third draft of my music video. This now has all of the footage edited including the sections with the older lady. This is a near final version of my music video and all I need to do now is gain some audience feedback about anything they would change.

Production Log: Older lady filmshoot take 2

Production Log: Older lady filmshoot

I have recently conducted a film shoot to get the last bits of footage for my music video. This consisted of filming an older lady as if she were watching the television showing the end performance. For this particular section I had to think very carefully about the mise-en-scene and overall setting as this is what will inform the audience of what's going on. For this, I felt that using my Nan would be the most appropriate as arranging times to film and getting a location would not be difficult. I did not specify on costume/hair/makeup for this section unlike with the first as I did not feel this was vital. The most essential prop was the photograme with the picture of the actor and actress dressing in their 1950s outfits; this would be put in shot so that the audience will make the assumption and see the links between these tying the video together.

I used the Canon 600D camera with the aperture lens as I have for the rest of my music video which will give the same effect.

When it came to editing this footage I found that it was not entirely perfect quality and appeared slightly grainy due to the lack of lighting within the shots. To improve this, I intend to reshoot this section so it is of the same quality as the rest of the video.

Production Log: Image Editing

For the last section of my music video I needed a photo of both my actor and actress in costume which would then become the photoframe within the shot. On the last shoot I ensured I had this photo taken which I could then print A4 and put into a photoframe. I decided to edit this image used Photoshop CS6. This would give it an authentic, vintage look similarly to that within my music video. In order to do so, I adjusted and played around with the saturation, contrast and brightness. This took down the levels of all the colours and made it look almost black and white which would be seen in photographs during this time period. Adding this effect made it look much better and will now link in better with the house theme and style of my video, digipak and advertisement.

Original
                                                                                    Edited

Audience Feedback Survey

I have created this presentation to present some of the data I received after conducting my audience feedback survey. I have also discussed the positive and negative aspects of creating these surveys and what I would do next time.

Production Log: Audience Survey

Over the christmas break I decided to create a survey which I would then post to people within my intended target audience so I could get some formal, recorded feedback on my video. I created this survey on the website 'www.surveymonkey.com'. I found this website was the best suited for my intentions as I could create a free survey asking as many or as little questions as I wanted which I was then able to post around on any social media sites etc or embed within my blog.

I had to decide what sort of questions I planned to ask within my survey, qualitive or quantitive. I choose to do a mix of both so I can get feedback from the written answers in order to develop my video even further. However, the quantitive answers such as rating the micro-features on a scale of 1-5 were also very helpful as I could see specifically one features needed improving and which were fine.

I posted my video around using the social networking site Facebook which allowed me to post both the link of the video and the survey either on individual messages or to my profile. I sent it to those within my target audience being between the ages of 15-25 and those that the music would hopefully appeal to. One problem with this was that not a lot of people I asked did listen to Kodaline and therefore it may not have appealed directly to them.

Once I had collected all of my data, Survey Monkey puts all of the data into charts and tables so I could analyse it closely. This allowed me to distinguish the different results and get an overall feel of what people thought of the video both as a whole and also for individual aspects such as camera, lighting, mise-en-scene etc.

Other problems I found with my data was a lot of people I asked were media studies students themselves so this gave me a slightly biased opinion of the video as they were potentially looking at it from a different perspective that a non-media student would have. Also, I think I should have asked more people as I got 26 responses. This would've given me an overall clearer response.