Exisiting Music Channels

MTV is an American cable and satellite television channel owned by the MTV Networks Music and Logo Group. It was initially launched on the 1^st of August 1981 and now is one of the most popular, well known channels available. It’s original purpose was to play music videos and was initially aimed primarily at young adults but now it has changed and developed to those much younger up to adults which has mainly been done through the proliferation of MTV channels:
MTV
MTV +1
MTV HD
MTV Live
MTV Live HD
MTV Music
MTV Base
MTV Hits
MTV Dance
MTV Rocks
MTV Classic
The channel now doesn’t focus mainly on music videos but also other programs, documentaries etc.

VIVA:
Viva is afree channel to air and was first broadcast on 1^st December 1993 in Germany. It is owned by MTV but led by Time Warner, Polygram Records and EMI Music. DoRo Productions were hired in order to design the channel and they were the producers of very notable music videos by bands such as Queen and The Rolling Stones. It was initially made because record labels where angry by MTV’s decision to air mainly English-speaking language music videos to the German markets. Viva then allowed German musicians to play their music and this spread worldwide. Viva now runs across Europe in Austria, Germany, Hungary, Ireland, Poland, Switzerland and of course the UK.

 

4Music
4Music is a music channel based in the United Kingdom and was launched on the 15^th August 2008 replacing ‘The Hits’ therefore making it relatively new. There were many promotional adverts played for the big launch of this new music channel and since then it has proven to be highly successful. T4 on the beach then become 4Music, the Channel 4 Stage at V Festival changed to 4Music etc. The channel launched at 7pm and began with ‘Davina and Steve’s 20 Big Ones’.

How will this help for my music video?
This will help me with my music video because I will gain a greater knowledge of the typical markets there are  for music videos and the sort of music which is played on these channels and I can then therefore decide where abouts my music video would be played and this will help with the overall style of the video.